Only in America

Boudreaux's Butt Paste. Sounds like a (French) Canadian product, but I don't think it's Canadian. But apparently it's legendary. We got this for Kieran's diaper rash. But I found that after sitting around a lot, I get a diaper rash too.
Can you guys read what it says?
* Goes on and cleans off easily
* Treats and protects
* Pleasant scent

So is the pleasant smell before or after application?